Guzzler Back

Guzzler is a price value, all family, fruit drink made with natural spring water.
Guzzler is packaged in a 20 oz. PET bottle with a sport cap. Guzzler comes in 24 loose bottles/case, 6 shrinks wrapped 4-packs per case and a colorful 2-flavor 12 count open window case.
Guzzler offers consumers strong value and retailers strong profit.
At an SRP of 50 cent/bottle, guzzler costs 2.5 cents per ounce compared to 4 cents for major brands like Pepsi’s Fruit Works and Coke’s Fruitopia.
In 1999, Guzzler’s total dollar sales increased by 254% and volume sales by 256% (based on 52 week IRI data 9.99 vs. 9.98 for grocery retail and mass merchandisers).

	24/20 oz.		2 flavor 12/20 oz.		6/4-pack 20 oz.
Size.	20 oz.		20 oz.		20 oz.
Case Pack	24		12		6/4 -pack
Case Weight	35.5 lbs.		17.75 lbs.		35.5 lbs.
Case Dimensions	17″(L) x 11.25″(D) x 9″(H)		11.25″(L) x 8.5″(D) x 9.25″(H)		17″(L) x 11.25″(D) x 9″(H)
Case Cube	.995		.512		.995
Cases/Layer	9		17		9
Layers/Pallet	6		6		6
Cases/Pallet	54		102		54
Bottle Dimensions	8.8″(Height) x 2.8″ (Diameter)		8.8″(Height) x 2.8″ (Diameter)		8.8″(Height) x 2.8″ (Diameter)
Pallet Dimensions	36.5″(L) x 45.5″(D) x 62.5″(H)		36.5″(L) x 45.5″(D) x 62.5″(H)		36.5″(L) x 45.5″(D) x 62.5″(H)
Truckload	1,080		2,244		1,080
	UPC Code	Case Code	UPC Code	Case Code	UPC Code	Case Code
Island Punch	0 18397 00001 5	00505 1			0 18397 00907 0	00807 3
Kiwi Strawberry	0 18397 00002 2	00501 0			0 18397 00909 4	00809 7
Concord Grape	0 18397 00003 9	00502 7			0 18397 00914 8	00814 1
Mango Passion	0 18397 00004 6	00508 9
Citrus Punch	0 18397 00005 3	00507 2			0 18397 00908 7	00808 0
Lemonade	0 18397 00006 0	00504 2
Iced Tea	0 18397 00007 7	00503 4
Tropical Punch	0 18397 00008 4	00506 5
Island Punch /Concord Grape			0 18397 00900 1	00900 1
Kiwi Strawberry / Citrus Punch			0 18397 00902 5	00902 5