Daily’s Martini Sell

Introducing New Martini Mixes from Daily’s

Our latest product launch was developed to take advantage of consistent consumer demand

• the martini mixers segment enjoys 6% annual growth, with flavors driving the business
• flavored martinis are now the #2 cocktail in casual dining restaurants
• “at home mixology” is growing and consumers are looking for easy solutions
• “all natural” is one of today’s most important – and bankable – product claims- A great way to grow the category

CONSUMER RESEARCH PROVES

• 77% of consumers surveyed would buy Daily’s All Natural Martini Mix
• 70% of consumers surveyed would purchase Daily’s Martini Mix vs. the category leader
• 65% of consumers surveyed said that the use of all natural ingredients was extremely or very important

OUR MARTINI MIX PORTFOLIO

Once again, the master mixologists from Daily’s have tapped into the hottest cocktail trends to create mixes that let anyone make them with ease and consistency.

Lemon

• the original and extremely popular choice in flavored spirits
• easy to mix
• adds the crisp “bite” that distinguishes a martini

Apple

• the first all natural Green Apple Mix
• supports the “all natural” and “fruit” based positioning
• makes it simple to prepare Appletinis, one of the original flavored martinis

Pear

• emerging as a sophisticated trendy flavor
• a richer, more luscious drink experience
• allows consumers to create unique cocktails at home with ease

Blueberry

• considered one of nature’s “super fruits”
• “hot” flavor profile, appealing to contemporary taste
• broadens the range of recipes to include rich fruits and deep colors

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