Dailys Latin Flavors

We Just Found Our Latin Rhythm

Introducing 3 new flavors from Daily’s, all tapping into the hot growth of today’s Latin cocktail sensations and expanding on the success of our original Mojito Mix. Daily’s Latin flavors lets you capitalize on the consumer trend because they’re:

• easy – no complicated recipes, no hard to find ingredients,no muddlers
• consistent – same great taste drink after drink
• delicious – like all Daily’s mixes, the Latin flavors have been researched and developed by mixologists

Daily’s Mango Mojito

• tropically hip, Mango Mojito combines the drinks of the moment with one of the coolest tropical flavors
• outstanding mix for creating Mojitos with more body
• contains real fruit

Daily’s Caipirinha

• one of today’s hottest selling cocktails
• born in Brazil, where it is the national cocktail
• generating “buzz” as the newest hip,international drink sensation
• now it’s easy to get the authentic taste without the hassle

Daily’s Blueberry Mojito

• following in the path of martinis, Mojitos are now as diverse in flavor as the imagination of mixologists allows
• Blueberry has enjoyed increased popularity with its status as a “miracle food”
• Creates Mojitos with just a light hint of fruit flavor

Enjoy increased profits from the Latin cocktail sensation

Daily’s 3 new Latin cocktail mix flavors will be launched with trial generating online and offline marketing support.

Internet Marketing

• New Daily’s Latin mix flavors will be prominently featured on the Daily’s website.
• Banner ads on partner websites will drive highly targeted consumers to the site to learn about the new products
• Daily’s Latin Mojitos and Caipirinha will be featured in a consumer e-mail blast to the Daily’s consumer database

Merchandising Support

• Case card
• Shelf talker
• Table tent

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